Consumer Behaviour and Marketing Research First Semester M.Com. Degree Examination Question paper

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Bangalore University M.Com. Degree Examination First Semester, February/March 2011 (2007-08 Scheme)(NS) COMMERCE





Paper - 1.3: Consumer Behaviour and Marketing Research
Time: 3 Hours Max. Marks: 80
SECTION – A


1. Answer any ten of the following sub-questions. Each sub-question carries 
2 marks. (2X10=20)


a) Define consumer behaviour.
b) What is marketing strategy?
c) What is a reference group?
d) What do you mean by diffusion of innovation?
e) What is routine buying decision?
f) What is cognitive dissonance?
g) Distinguish between a questionnaire and a schedule.
h) Define standard error.
i) What is a stratified random sampling?
j) What is a level of significance?
k) What is a multivariate analysis?
l) Distinguish between a null hypothesis and an alternate hypothesis.


SECTION-B
Answer any three questions. Each question carries five marks.


2. Describe the nature of consumer behaviour.
3. Explain the influence of personality on buying behaviour.
4. Define marketing research and bring out its unique features.
5. Explain the determinate of sample size.
6. Discuss the tools of data analysis.


SECTION-C
Answer any three questions. Each question carries 15 marks.


7. Explain the stages in consumer buying decision process.
8. Critically examine the different models of consumer behaviour.
9. Describe the role of marketing research in marketing decisions.
10. Discuss in brief, the different measurement and scaling techniques.
11. Explain the application procedure to be followed for testing the hypothesis with the help 
of an ANOVA technique.

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